I'm super excited about this upcoming challenge, and hopefully you are too. The idea for this came about naturally -- I was inspired by some of the activity I saw on fitness blogs and thought a 4-week challenge would be a great way to give people the direction they need to take control of their personal brands.

Plus how can you not love the analogy between working out and getting your online reputation in shape?

Big shoutout to some of the other BrandYourself Brand Strategists for helping me plan this.

We're knee-deep in the planning stage now, figuring out the best way to schedule 28 days of fun activities to help boost engagement, keep your media channels full of fresh and engaging content, and grow yourself a following on your social media platforms. By the end of the month, you'll have a powerful foundation -- including an awesome website -- for your personal brand.

Follow me on Twitter to keep tabs on the latest updates. Stay tuned for more info!