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Ryan Erskine

Brand Strategist, Author, Online Reputation Expert
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How to Build a Personal Website, Step-by-Step

January 6, 2016

Website day! Hooray!

It's a choose-your-adventure kind of day -- read the Squarespace and Wordpress sections below and decide which route you want to take.

 

Squarespace

If you don’t have any website skills, I highly recommend using Squarespace. It’s what I use for my personal site, and for just $8 a month, it makes website building and maintenance incredibly easy. All their templates are beautiful and built for SEO.

If that sounds good to you, then get started! If you want to follow a step-by-step process, go to the Squarespace “Getting Started” page. If you get stuck, you can always go to the Squarespace’s support page or hit me up with any questions you may have.

 

Wordpress

If you don’t want to spend any money, I’d recommend going with Wordpress. Over 50% of website are now built with it and yours can be too.

It can be sometimes be frustrating unless you have experience doing it. But if you want to try, Robert Mening has created a wonderful step-by-step guide to building your own website. 

No point in re-inventing the wheel. He’ll walk you through EVERYTHING -- how to choose and buy your domain name, how to get web hosting for your site, and how to set everything up.

 

Things to remember:

  1. Get a domain with your primary keyword (e.g. YourName.com)

  2. At the very least, you’ll want to build an “About” page, a “Blog” page, and a “Contact” page. Adding other pages will be great in the coming weeks, but don’t worry about it now — we’re on a tight schedule and want to move efficiently.

  3. When you get to the plugins section, get an SEO plugin, such as Yoast or All-In-One SEO (I like All-In-One). You can also spring for the Contact Form if that’s something you’d like to have on your website.

  4. Start a document where you can keep important info and logins for your campaign. Trust me -- it’ll be nice to have down the line when you need to find what registrar you used or what hosting you’re on. I like using Google Sheets, which is just like Excel.

Here’s what it might look like after you’re done:

Activity Recap

→ Follow the steps now for Wordpress or Squarespace.

→ Start a document where you can write your campaign information down

 

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In 28 Day ORM Challenge Tags websites, Online Reputation Management, Branding
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