The Anatomy of a SEO-Friendly Biography

Today’s a writing day!

Materials you’ll need:

• Your selling pitch from Day 1
• Your updated resume or CV
• Any honors or awards from Day 2
• Pictures from Day 2

Here are your assignment parameters (and why):

• One biographical narrative about yourself, at least 500 words

  • Why: A beefy bio filled with lots of relevant information about you is great for branding purposes and is more likely to rank in search results than a thin paragraph of garbage. Who would want that for their brand anyway?

• Must be written in the third-person

  • Why: Google doesn’t know who “I” am but they sure as hell know your first and last name.

• The reader must be able to sense your unique selling pitch you built on Day 1

  • Why: You spent time crafting a smart brand for yourself. Do it justice here.

• Make sure to include relevant and pertinent details that support your narrative

  • Why: These details are tangible ways to contextualize your experience for the reader.

How to begin?

There are a few different paths you can take for your biographical narrative. You can use a natural timeline that explains where you started and how you eventually got to where you are today. You can start with the present and then flashback to the start of your career and build your way back up to the present.

Or you can use my favorite, which is starting with the present and going backward in time. This one is especially useful if you’re really having trouble getting started, because it’s a natural way to think about what you’re doing now and how you’ve gotten there. Check out my own bio to see what I'm talking about.

Some classic problems:

• I’m transitioning into a new industry.

Start off by highlighting your experience. Being transparent about your new direction might help you find the opportunity you’re looking for.

Example:

John Smith is an entrepreneur with 10 years of experience in real estate development who is actively seeking collegiate teaching positions in the tri-state area. Smith is ready to help the next generation of real estate leaders make their mark.

• I’m a recent college graduate and haven’t started a career yet.

You can still frame yourself positively by highlighting your assets and being transparent about your current direction.

Example:

Jane Doe is a recent college graduate with a BA from Terrific University. With a passion for neurology and biochemistry, Jane is actively seeking...

• I’m still a college student and haven’t graduated yet.

Determine your assets and showcase them here. Be transparent about your direction if you have one.

Example:

John Smith is a current college student at Amazing College where he majors in Government with a specialization in International Politics. Smith is actively seeking a financial consulting position in the Greater New York City area. He is a proud member of the Varsity Tennis team, was recently voted co-captain for his senior year and is set to graduate with honors in 3025...

→ Spend a few minutes gathering the materials you’ll need.

→ Plan out the main bullet points you want to hit.

→ Write your bio. Go back and edit.

Picking Out Photos

Once you’re done, pick out a few pictures of yourself that you’d like to put on your website and social profiles. Try to find at least 2-3.

Optimizing Images:

1. Rename your picture’s file name to include your keyword.

   • If your photo is named IMG913523.jpg, then you’re wasting a perfectly good place to put your name. Google checks the file name for ranking purposes, so change it to something relevant like John Smith Graduation 2015.jpg or Jane Doe New York City.jpg.

2. Optimize the image size

   • If you upload tons of really big images, it can slow down your site for viewers. This is bad for the user’s experience and Google takes it into account as a ranking factor. Do yourself a favor and make your images as small as you can while still retaining the quality you desire.

3. Rename the Title

   • Once you’ve uploaded the image to your website, remember to rename the title to something appropriate, preferably with your keyword in it.

4. Rename the Alt Text

   • The Alt Text is the text that Google actually reads to figure out what your picture is about when it finds it on your website. Throw your keyword in here too: e.g., John Smith at Amazing College Graduation 2015

→ Optimize your photos.

→ When you’re done, copy and paste your bio into your website’s bio page. Insert the optimized images and you’re good to go.

Activity Recap:

→ Spend a few minutes gathering the materials you’ll need (selling pitch from Day 1, updated resume or CV, honors or awards from Day 2, and pictures from Day 2.)

→ Plan out the main bullet points you want to hit and the narrative path you want to take.

→ Write your bio. Go back and edit.

→ Pick out some photos and optimize them.

→ When you’re done, copy and paste your bio into your website’s bio page. Insert the optimized images and you’re good to go!

How to Build a Personal Website, Step-by-Step

Website day! Hooray!

It's a choose-your-adventure kind of day -- read the Squarespace and Wordpress sections below and decide which route you want to take.

 

Squarespace

If you don’t have any website skills, I highly recommend using Squarespace. It’s what I use for my personal site, and for just $8 a month, it makes website building and maintenance incredibly easy. All their templates are beautiful and built for SEO.

If that sounds good to you, then get started! If you want to follow a step-by-step process, go to the Squarespace “Getting Started” page. If you get stuck, you can always go to the Squarespace’s support page or hit me up with any questions you may have.

Wordpress

If you don’t want to spend any money, I’d recommend going with Wordpress. Over 50% of website are now built with it and yours can be too.

It can be sometimes be frustrating unless you have experience doing it. But if you want to try, Robert Mening has created a wonderful step-by-step guide to building your own website. 

No point in re-inventing the wheel. He’ll walk you through EVERYTHING -- how to choose and buy your domain name, how to get web hosting for your site, and how to set everything up.

Things to remember:

1. Get a domain with your primary keyword (e.g. YourName.com)

2. At the very least, you’ll want to build an “About” page, a “Blog” page, and a “Contact” page. Adding other pages will be great in the coming weeks, but don’t worry about it now — we’re on a tight schedule and want to move efficiently.

3. When you get to the plugins section, get an SEO plugin, such as Yoast or All-In-One SEO (I like All-In-One). You can also spring for the Contact Form if that’s something you’d like to have on your website.

4. Start a document where you can keep important info and logins for your campaign. Trust me -- it’ll be nice to have down the line when you need to find what registrar you used or what hosting you’re on. I like using Google Sheets, which is just like Excel.

Here’s what it might look like after you’re done:

Activity Recap

→ Follow the steps now for Wordpress or Squarespace.

→ Start a document where you can write your campaign information down

How To Do Your Own Personal Brand Research

Dig, Dig, Dig....

Get out your shovels because Day 2 is all about digging! Today we’re locating all the important info that we’ll need to create a powerful personal brand that highlights your best assets. We need headshots and photographs, an up-to-date resume, honors, awards, previous publications, etc.

Pictures

Have you had any professional pictures or headshots taken recently? If not, maybe you can find a great one from that conference or event a couple years ago. Now is the time to find the photos that you’ll want to use to represent your personal brand on your website and social profiles.

We don’t want your primary picture to be from 20 years ago, but it can be helpful to find some photos from important times in your career. That way, you can weave them into your bio as you discuss your past experience.

If you cannot find an appropriate headshot, do not settle for something mediocre. Your headshot is the logo of your personal brand.

That smartphone in your pocket means you are just a few minutes away from an excellent picture. Or go find a photographer online and get some real photos taken. 

→ Spend time now collecting all the important photos so you know what you have to work with.

Resume:

Do you have an up-to-date resume? Or perhaps an older CV that you can update and tweak with a little work? Having this handy will make it much easier to fill out your website and social profiles.

→ Spend time finding your most recent resume or CV and update it as if you were looking for a new job (and maybe you are!) This may take a while but it is WORTH IT.

Rich Media Content:

Do you have any video or audio content? Perhaps you spoke somewhere, gave a lecture, or were featured in a company video?

What about a slideshow or a great slide deck that you use to give presentations?

If you have it, rich media like this can be a big edge in the success of your campaign. But if you don’t have it, don’t fret! There is still plenty you can do with a video profile and we’ll be creating engaging slideshows over the next few weeks.

→ Get together your video content, audio content, slideshows, and any other rich media that you’d like to promote as part of your personal brand.

Publications:

Have you published anything? Maybe you’ve written a book or two. Or perhaps you’ve published a paper for a journal, an article for a newspaper, or an editorial for some other publication. If you’re just getting out of college, maybe you have a senior thesis or some other final paper worth sharing.

If you only have something in paper form, feel free to scan it (or take a photo of it on your camera) and upload it to your computer.

If you don’t have anything, that’s okay too. You’re going to be creating 4 pieces of awesome written content over the next month that you’ll be proud to share.

→ Collect the important publications you’ve written that you’d like to promote.

Honors, Awards, Compliments:

If you’ve been following these steps, (nice work!) then you should already have an updated resume or CV that showcases some of your best honors.

If you haven’t been, then it’s time to start brainstorming!

Did you graduate from school with honors? Did you make Dean’s List? Did you write an exceptional thesis?

Next, think about your career. Sometimes honors are super tangible and obvious, and other times you need to put them into concrete terms. For example, I’ve helped grow BrandYourself’s VIP division from an exciting idea into one of the company’s fastest growing and most profitable departments. I don’t have an award for this, but it’s impressive and now I’ve made it tangible for a stranger to understand.

Explore your sports, hobbies, and any philanthropic interests for similar bits of complimentary material.

Having this material on-hand will make your life super easy when you write your bio and make your website. As a bonus, you’ll have all the necessary stats to sell yourself effectively in a 30-second elevator pitch.

→ Write down your most important honors, awards, and compliments. Think about your education, career, and extracurriculars.

Activity Recap:

→ Spend time now collecting all the important photos so you know what you have to work with.

→ Spend time finding your most recent resume or CV and update it as if you were looking for a new job (and maybe you are!) This may take a while but it is WORTH IT.

→ Get together your video content, audio content, slideshows, and any other rich media that you’d like to promote as part of your personal brand.

→ Collect the important publications you’ve written that you’d like to promote.

→ Write down your most important honors, awards, and compliments. Think about your education, career, and extracurriculars.

How to Build a Winning Strategy for Your Online Personal Brand

Today is all about strategy.

If you aren’t completely sure about your brand, how are others supposed to be? We want to make sure we’re using our time mindfully and doing things that are most effective and most efficient.

So today we’re going to start the month off right. We’ll set specific goals, define your brand, flesh out a tangible strategy, and craft a strategic link diagram.

With your goals in mind, you’ll be fired up to do your best work for the rest of the month.

Let’s answer some initial questions:

(Yes, this day of strategy matters. Do the thinking now so we can cruise later.)

What’s the Main Keyword?

This is the main search term or phrase you are trying to rank for in search results and use as your brand. It’s important to figure this out now to keep your brand consistent.

If you’re crafting your corporate brand, the keyword will be your business’s name. If you’re tackling your personal brand, the keyword will be your name. Remember to use your full name or the name that people will actually use to look you up online. Don’t use Rick Ross if people know you by Richard Ross.

What’s the Primary Search Location

Your search location is your primary business location. It’s important to make this clear because Google is increasingly using local factors to determine relevancy in search results. There will of course be some cross-over when people search your name elsewhere, but you want to give yourself the best chance of ranking well in your main business location.

I live in Brooklyn and sometimes travel to Connecticut and Long Island but it would make no sense for those to be my primary search locations. I do the majority of my business in New York City, so that’s what I’ll choose.

Define Your Goal

Is your goal to take control of the way you’re viewed online? Is it to primarily push down a negative result? Are you trying to get more leads or build brand loyalty? The nature of your goal will inform the kind of work you do and will help to keep things consistent as you progress.

For me, my primary goal is to take control of the way I’m viewed online. I want to become the go-to resource for personal branding and online reputation management. My goal tells me I need to create content that provides value for people interested in personal branding and Online Reputation Management (ORM). It also informs what kind of social media platforms I should be using.

Define Your Brand

The next step is turning that goal into a tangible brand. If you had to describe yourself in the third person to someone random, what would your elevator pitch be?

This is important because it will inform the type of social networks you’ll choose and the content you write. If your brand is informal and fun, you’ll probably be on different social networks than someone who wants to portray a brand that’s professional and formal.

[Your Name] is the…

Ryan Erskine is the light-hearted and transparent branding expert and online reputation specialist in New York City. He’s managed dozens of personal and corporate brands and is a go-to resource for anything related to content marketing, personal branding, and online reputation management. He enjoys working out, reading, writing, and trying new foods.

Foundational Properties

Now that you have a tangible brand, you can adequately choose the foundational social media properties to use in your campaign. Remember, we’re not actually building or optimizing these profiles now -- we’re just doing all the mental legwork now to make our lives easier later.

Here are the 10 I chose with a quick explanation for why I chose them:

• LinkedIn: This is a go-to profile for professional networking. It ranks incredibly well by itself and I cannot think of a reason why you wouldn’t want one. Get it.

• Twitter: Same deal here. Twitter is another go-to networking tool and is standard procedure at this point for most professionals. It ranks well and will be useful for promoting the content you create over the next 4 weeks.

• Slideshare: Owned by LinkedIn, this slideshow-sharing network is another high-ranker. It’s a great way to showcase your articles and insights in a visual format for a different audience.

• About.me: About.me has quickly become a staple in my ORM campaigns for a number of reasons. It’s a super easy way to build yourself a professional landing page and you can even put a custom domain on it. It looks professional with just a few quick clicks, it’s a great way to visually represent your resume, and it tends to rank incredibly well.

• Youtube: The famous video-sharing network is a high-ranker and it’s nice to have a video platform in your arsenal. I didn’t have any great video content to share when I first made it, but I plan to make some down the line.

• Google+: I’ve seen Google+ rank well and I figure why not hedge my bets -- if I’m looking to improve my search results, it doesn’t hurt to spend a little time using Google’s own social network. Plus, Youtube and Google+ share some information with each other, so if you’re using one, you might as well use the other.

• Crunchbase: Crunchbase is an online database where you can look up people, organizations, startups, products, and events. It ranks well and is super low maintenance once you’ve set it up. Go ahead and make this a staple in your campaign.

• Pinterest: Pinterest is the online equivalent of ripping out your favorite magazine and newspaper clippings and pinning them on a corkboard. It’s a fun social network where you can help direct traffic to your own articles. With a little dedication, you can build yourself a really strong Pinterest following. Pinterest is a nice addition for me because I can round out my personal brand by showcasing some of my personal interests like cooking, baking, and home decor.

• Quora: Quora is a question and answer forum. It’s a great way to expand the reach of the articles we write over the next 4 weeks. Simply repurpose the content you’ve already written to answer questions that folks have in your industry. It can even rank well on its own with enough time and attention.

• Instagram: Like Pinterest, Instagram is another picture-sharing network that can be a fun way to visually share content with a different audience. I’m using it as another platform to personalize myself by showcasing the tasty foods I cook and eat. This is great for growing a following because there is already an active foodie community on Instagram that I can immerse myself in.

Some alternatives to consider:

• Facebook: The social network giant is definitely one to consider for your campaign. I have personally grown to hate the advertisements and social culture on Facebook, so I didn’t want to use it as part of my campaign and prefer to keep it for personal use. It can definitely rank well if you optimize it correctly and adjust your privacy settings.

• Medium: A platform for sharing written content, Medium is a great place to repurpose the content you create. The audience is somewhat tech-oriented, so this is definitely a profile to consider if you’re in that industry.

• Vimeo: Vimeo is another video site, but it’s a bit more niche than Youtube and has a connotation for having higher quality video content. If your brand would benefit from an audience of serious video creators and viewers, then consider Vimeo a viable alternative.

• Tumblr: Tumblr is a microblogging platform and social network with an active teen and college-age audience. Tumblr could be a good way to round out your brand and reach a different audience altogether. I have a client who’s a c-suite executive and is also really into comics -- Tumblr is a great place to showcase that hobby to a relevant audience.

It’s worth mentioning that there are some industry-specific social profiles that are must-haves if you’re in the given industry.

• If you’re in the education industry, consider using ChronicleVitae and Pathbrite.

• If you’re in finance, consider Stocktwits.

• If you’re an investor or entrepreneur, consider Angel.co and SeedInvest.

Creating a Link Diagram

Having a tight link structure matters and can have a dramatic impact on search results.

There are times when custom link strategies are required, but I can’t go into that without knowing more about the specifics of your campaign. When you’re working with one website, a good rule of thumb is to link all of your social profiles to that main site.

This is what my link diagram looks like. It’s a simple strategy but it works well. 

You don't need to worry about actually linking any properties anywhere just yet -- that will come -- but you should think about what property you want to boost the highest in rankings. That's the one you'll probably want to link to.

Optional Step: Take Screenshots

Use your main keyword and primary search location to see how your results look in Google right now. You haven’t done anything yet, but that’s the point. We’ll use them as a measuring stick for the rest of the campaign and will be able to compare results 1 month later, 3 months later, 6 months later, 12 months later, and beyond.

Pro Tip: Download the Chrome extension called Awesome Screenshot to make this really easy.

→ Spend 5 minutes following this step-by-step process to screenshot your Google Search Results (GSR)

1. First open up an incognito window.

In Chrome, you do this by going to File → New Incognito Window. Google likes to personalize searches based on saved data, and an incognito window allows you to search without being affected by personalization factors. You’re essentially searching from the “average” person’s point of view.

2. Go to Google and search your main keyword.

3. Go to the end of the URL and type &location=new+york to give yourself the location-specific results. Of course, change the location as needed.

4. Click the Awesome Screenshot extension and capture the entire page. Then go to the 2nd page of results and do the same thing. Then do it again for the 3rd page.

Activity Recap:

→ Answer the questions above regarding keyword, location and brand definition.

→ Research “niche social profiles in ____ industry” to see if there are a couple of worthwhile profiles you’d like to add to your campaign.

→ Take time now to determine your foundational properties. You can always add to this list later, but it’s good to formulate a plan now.

→ Create a link diagram for your campaign (even it you just do it mentally)

→ OPTIONAL: Take screenshots of your search results so you can track progress.

The 28 Day Online Reputation Management Challenge

Welcome to the 28 Day Online Reputation Management Challenge!

Subscribe to get each day's activities delivered directly to your inbox. Or, go to the 28 Days page to do it in your own time.

Give me 30-60 minutes of your attention for each day and 'll give you an online brand you can take with you into the future. A professional digital presence that will help you take that next step in your career or help grow your current business. An online presence you can be proud of.

(Not sure why you should do this? Please read why ORM is like brushing your teeth.)

Let’s be entirely clear -- online reputation management is a long-term investment. You cannot change your search results in 28 days and there is no quick and easy way to build a powerful personal brand.

This 28 Day Challenge is an accelerated program to help you build a powerful online presence and a foundation for stellar search results. It’s the jumpstart you need to get your personal brand in shape.

If that sounds interesting to you, then I’m happy to have you on board!

I’ve put together a condensed training course filled with all the essentials. Over the next 28 days, I’m going to take you through an accelerated step-by-step process for defining a brand strategy, creating quality content, and boosting engagement across a wide variety of social platforms.

But that’s just the beginning.

By the end of 4 weeks, you’ll have:

• 1 SEO-friendly website all about you and your personal brand

• 4 pieces of quality content -- On-brand articles that are worth sharing again and again

• 10 fully-optimized social media profiles with a well-developed social engagement strategy

• A fully defined strategy for your personal brand that you can take into the future and evolve over time.

• An in-depth look at strategizing for link-building and getting articles published on third-party publications

• Some nifty tools to help navigate the world of Online Reputation Management

• A powerful foundation of SEO-friendly web properties that will eventually improve search results

• A full month of daily activities to help you define your personal brand, build a solid foundation, and grow yourself an engaged following across your social media platforms.

This month is jam-packed but I promise it is not particularly challenging. I lay everything out for you, step by step, in manageable chunks of 30 to 60 minutes of activities per day.

Remember, crafting your online reputation is a marathon, not a sprint -- but this 28 Day Challenge will give you a powerful foundation and send you down an optimal path at a fast pace.

Here’s a quick blueprint of the month:

• Week 1: Define your Personal Brand, develop a Content Strategy, create your website and build your foundational social media properties.

• Week 2: Start creating quality content, kickstart social activity, learn valuable tools for specific social profiles, crash course in designing a killer slideshow.

• Week 3: Create more quality content, repurpose that content to expand reach, in-depth look at planning for placement at third party publications.

• Week 4: Leverage network for link-building opportunities, reach out for 3rd party placement, deep dive into adding value on social networks, overview of paid promotional campaigns.

If you have any questions along the way, tweet me and I’ll be happy to help.

Enough talking. Let’s do this. Sign up below.

-R

How to Start Real Conversations Using Social Media Communities

Social media conversations are just like real conversations.

The key to a great conversation is to start by listening. What are other people talking about in your industry? Does it differ from social network to social network? Spend a few minutes searching around to get a scope of the landscape.

You probably wouldn’t have the same conversation in the library as you would in a bar, right? Even if you end up talking about the same topic, you’re likely to abide by different social norms (whispering versus yelling) and have something different in your hand (a book versus a beer).

Consider social networks in the same light.

The nature and style of your conversations are going to depend on 1) the specifics of your online brand and 2) the social norms of the social network.

→ See if you can start a few relevant conversation on each of your social networks. I’ll explain some of my favorite ways to do this to help you spark some of your own ideas.

TWITTER

Conversations are happening on Twitter all the time. Find some active businesses or people in your industry and see what they’re saying. Search for relevant hashtags and see what questions people are asking. Is there an obvious knowledge gap where you can be most helpful?

Here are a few specific ways to take advantage of Twitter conversations.

1. Alert someone to your article.

This is particularly useful if you actually wrote about them, but it can also be great if they fit into your target audience. When I wrote 12 Twitter Tools to Improve Your Online Reputation, I spent time personally tweeting each of the businesses I wrote about, letting them know I had shouted them out.

It took maybe 10-15 minutes, but I couldn’t believe the engagement I received. Nearly all of the businesses retweeted me, and some of my tweets really blew up. Just for letting them know!

When I tweeted @Canva, I got favorited 7 times, and probably earned some new Canva-lover readers in the process.

2. Ask a question.

Twitter is a great place to ask questions. If you trust a particular thought leader in your industry, consider targeting them. Otherwise, just ask the general public what they think about a particular topic or article. It won’t always blow up like Buffer’s tweets do, but you may spark some fun conversations along the way.

3. Start a conversation.

Did you read an interesting article recently? Chances are you’re not the only one. Try searching the title of the article on Twitter and seeing who else shared it recently. Tweet at them and tell them what you think. You never know what kind of conversation your tweet may spark.

You can also tell your audience a fun fact, a useful tip or an industry-specific anecdote.

When I tweeted @Crowdfire back in August, I received the most engagement I’ve ever received on a tweet in my life. 128 favorites! I hadn’t even written my 12 Twitter Tools article yet, but it made me realize the potential for articles like that.

4. Engage your active audience.

Sometimes you might tweet something and find that someone else tweeted back at you. That’s terrific! Take advantage of that low-hanging fruit and keep the conversation going! Look at this exchange between me and Chris.

Or, if someone has shared your content, take a second to thank them for the support. You’d be surprised how much a heartfelt thank-you can mean for long-term engagement.

NOTE: You can also get involved in Twitter Chats, where a group of Twitter users meet at a pre-determined time to discuss a certain topic. I don’t have too much experience there yet, but Buffer has an incredibly in-depth article about Twitter Chats if you want to learn more.

LINKEDIN

Here are four ways to spark conversations on the professional networking giant:

1. Comments

This is pretty self-explanatory. If someone shares an article related to your industry, make a relevant comment and try to start a conversation. Ask what they thought about a particular point or provide them with another article that gives a different view.

2. LinkedIn Communities

LinkedIn Communities are a fun way to have discussions with groups of like-minded peers. Find some communities that make sense for you and start by weighing in on popular discussions. Respond to existing comments, provide an insight or opinion, or even ask a thought-provoking question.

See what topics and discussions are resonating with members the most, and start asking similar questions to encourage engagement. Be wary about including links to your sites, especially at the start. You want to be seen as a valuable part of the community, not a self-promotional salesperson. If you’re diligent, you’ll eventually be recognized as a top influencer, which allows your posts to be seen by more people in the group.

3. Status Updates

You can obviously use status updates as a self-promotional tool. But a great way to get engagement is to share OTHER people’s articles, especially when you can tag them in your post. Use the @ sign just like you would to tag someone on Twitter.

4. Private Messages

Private messages on LinkedIn have a connotation of being spammy, but your efforts may be worthwhile if you can personalize your message for a few specific people. Consider asking for some folks’ opinions on an article, their thoughts on an industry topic, or feedback on your latest post.

QUORA

There are three primary ways to engage in meaningful conversations on Quora:

1. Ask a question related to your industry.

Quora is a terrific place to get answers or start conversations among industry experts. Remember to first check whether or not someone has already asked your question!

2. Answer someone else's question

Quora is a great place to share some of your industry-specific knowledge and link back to an article if it’s appropriate. If you have a terrific answer on a popular question, you’re likely to get hundreds or thousands of views on your content. That’s a huge opportunity!

3. Ask someone else to answer a question

Quora’s ‘Ask to Answer’ feature is pretty neat. It lets you target specific people in your industry to get the quality answers you seek. You can ask 15 people per question, so make your choices mindfully.

Closing Note:

There are countless ways to engage people on social media. You can find Google+ communities that match your niche, comment on Slideshare accounts that fit your brand, and ask questions about a particular Instagram post. These are just a few of my favorite ways on some classic social networks, but I encourage you to explore your own.

This process can be fun and time-consuming so remember to keep your end goal in mind. You ultimately want to create conversations around the topics that are important to you. You’ll be taking a significant step toward building yourself a real audience and positioning yourself solidly within your industry.

This article is a sample day from my upcoming 28 Day Online Reputation Management Challenge. Stay tuned here.